Image Recognition applies artificial intelligence to automatically identify and categorise objects, places, people, text, and actions in images. The goal is to make eCommerce more visually and consumer-centric as possible. The AI tags and adds content to the image allowing it to become shoppable – used to find and retrieve similar and related items from your online store.
With shoppable images, customers that know what they are looking for no longer have to use text-based search or scroll through multiple pages to get t the product they’re after. Customers looking for inspiration can simply use the image to return similar items. Shopping becomes much more immediate, intuitive and rewarding.