Voice commerce is a technology that helps customers to use voice commands to search and purchase products online. Using the technology, you can purchase almost anything from a smartphone or a voice-activated digital assistant. From the customer’s perspective, voice is a very simple way to shop.
From a technical point of view, Voice for Experiences software works in a very similar way as Siri or Alexa. It uses Artificial Intelligence (AI) to interpret voice commands and locate the types of item that customer is interested in. The software then explains the different items found and helps the customer through the purchase and payment process. This can all be achieved through voice or a combination of voice and mobile or web interface.
Until now, voice as been the missing part of omnichannel commerce but represents one of the most natural ways for customers to buy. In addition, voice commerce allows you to capture real world preferences and use those to create a highly personalized experience for each customer.