- NGI Commerce Suite
- Capability
- Experience & Personalisation
Deliver Personalised Commerce Experiences at Scale.
Commerce experiences that adapt in real time.
Modern commerce is not just about transactions — it’s about how customers discover, decide, and engage.
NGI’s Experience & Personalisation layer enables brands to create headless, flexible, and deeply personalised experiences across every channel, device, and audience.
Content, commerce, and data — working as one.
Turn experience into a measurable growth lever.
Deliver relevant, personalised journeys at scale
Adapt experiences in real time based on intent and behaviour
Maintain brand consistency across channels and regions
Launch campaigns and content faster — without IT bottlenecks
Increase conversion, engagement, and loyalty
Future-proof experience delivery with headless architecture
Experience Is Now a Revenue Decision
Customers expect:
Relevant content
Personalised offers
Seamless journeys across devices and channels
Yet many organisations struggle with:
Rigid storefront templates
Separate CMS and commerce logic
Limited Personalisation capabilities
Inconsistent brand experiences
The Result:
Generic journeys
Low engagement
Missed conversion
Experience without intelligence is decoration. NGI delivers experience with intent.
How NGI Turns Experience into Performance
Decouple
Separate frontend experience from backend logic.
Orchestrate
Align content, commerce, and campaigns in one flow.
Personalise
Adapt journeys dynamically based on context and behaviour.
Scale
Deliver consistent experiences across channels and brands.
Measure
Optimise continuously through data and experimentation.
The NGI Approach
Frontend Experience
Multi-store frontend experiences are decoupled from backend systems.
- Freedom of design limitless storefront in one backend
- Faster iteration and deployment
- Channel-specific UX without backend duplication
Web, mobile, in-store, kiosk, and digital signage are all powered by the same commerce core.
Web
Mobile
In-Store
Digital Signage
Unified Content & Commerce
Content and commerce are orchestrated together:
Product storytelling and editorial content
Campaign-driven landing pages
Context-aware content blocks
Rich media and localisation
Content doesn’t sit next to commerce.
It drives it.
Personalisation & Segmentation
Experiences adapt dynamically based on multiple dimensions of customer context and behaviour.
Adapt Based On:
- Customer behaviour and intent
- Segment, role, and account context
- Channel, device, and location
- Purchase history and lifecycle stage
Deliver:
- Personalised search and discovery
- Dynamic merchandising
- Targetted promotions
- Contextual recommendations
Functional Capabilities
Comprehensive tools to build and scale personalised commerce experiences
Storefront Framework
- Powerful frontend architecture
- Multi-brand and multi-theme support
- Performance-optimised rendering
- SEO-friendly and scalable
CMS & Content Orchestration
- Component-based content blocks
- Campaign-driven page assembly
- Localisation and language management
- Editorial workflows and approvals
Search, Discovery & Merchandising
- AI-powered search and autocomplete
- Faceted navigation
- Dynamic product ranking
- Campaign-aware merchandising
Personalisation Engine
- Rule-based and behaviour-driven Personalisation
- Segment-level targetting
- Real-time content and offer adaptation
What Experience & Personalisation Enables
Customer Engagement
Relevant journeys increase time on site and interaction.
Conversion Optimisation
Personalised discovery drives higher conversion.
Brand Consistency
Unified experience across channels and regions.
Speed to Market
Campaigns and experiences launch faster.
Global KPIs
Conversion rate uplift
Engagement time increase
Campaign launch time reduction
Bounce rate reduction
Where It Makes the Difference
D2C & B2B2C Commerce
Multi-Brand Retail
Omnichannel Journeys
B2B Self-Service Portals
CPQ Guided Selling
Differentiators
What makes NGI’s Experience & Personalisation unique
True Headless by Design
Real decoupling, not templated frontends.
Commerce-Aware CMS
Content understands products, pricing, and campaigns.
Scales Across Channels
From mobile to digital signage.
Built for Experimentation
A/B testing and Personalisation without re-platforming.
Turn Experiences into Growth.
Design freedom.
Personalisation at scale.
Commerce intelligence built in.