- NGI Commerce Suite
- Use Cases
- Complex Products (CPQ)
Sell Complex Products with Speed, Accuracy and Confidence.
Turn product complexity into a sales advantage.
When products require configuration, pricing rules, and approvals, sales cycles slow down, errors increase, and opportunities are lost.
NGI combines CPQ (Configure–Price–Quote) with digital commerce, so complex products can be configured, priced, quoted, and ordered — in one seamless flow.
From engineering logic to checkout.
One platform. Zero friction.
Turn complexity into clarity — and clarity into revenue.
Shorten sales cycles for complex products
Eliminate configuration and pricing errors
Protect margins with enforced pricing logic
Enable guided selling for sales and customers
Scale complex sales across channels
Convert quotes to orders without rework
Complexity is unavoidable. Inefficiency is not.
In industries like manufacturing, construction, energy, and industrial equipment, products are rarely simple.
Sales Teams Face
Thousands of variants and option combinations
Manual configuration and pricing checks
Excel-based quote generation
Lengthy approval loops
High risk of configuration errors
Customers Experience
- Long response times
- Unclear pricing
- Limited self-service options
The Outcome
- Extended sales cycles
- Costly errors and rework
- Lower conversion rates
- Frustrated sales teams and buyers
NGI removes friction — not sophistication.
How NGI Accelerates Complex Product Sales
Encode
Capture engineering and commercial rules digitally.
Guide
Lead users through valid configurations only.
Calculate
Apply pricing, discounts, and approvals instantly.
Approve
Route exceptions automatically — without email chains.
Execute
Convert quotes directly into executable orders.
The NGI Approach
CPQ Is Native, Not Add-On
NGI CPQ is embedded directly into the commerce platform — not a disconnected quoting tool.
Configuration, pricing, quoting, and ordering all happen in one continuous workflow.
Rules-Based Product Configuration
Products are configured using predefined technical and business rules:
- Compatible options only
- Automatic exclusion of invalid combinations
- Guided selling experience
Sales teams and customers can only select buildable configurations.
Dynamic Pricing & Discount Logic
Pricing is calculated instantly based on:
- Selected configuration
- Customer type and contract
- Volume and region
- Discount thresholds and approvals
Margins are protected.
Pricing is always correct.
Quote Generation & Approval
Quotes are:
- Generated automatically
- Versioned and time-bound
- Routed for approval when required
Approved quotes convert directly into orders — no re-entry, no data loss.
Self-Service or Assisted Sales
NGI CPQ supports:
- Customer self-configuration
- Sales-assisted configuration
- Partner-led quoting
All within the same governed workflow.
What CPQ-Driven Commerce Enables
Sales Efficiency
Dramatically shorter sales cycles.
Accuracy & Compliance
Configuration and pricing errors eliminated.
Customer Experience
Instant, transparent quotes.
Revenue Growth
Faster closes and intelligent upsell increase deal size.
Global KPIs
-70%
Quote turnaround time
+25%
Sales conversion rate
-90%
Configuration error rate
+15%
Average deal value
Core Capabilities Powering CPQ
Commerce Core
Pricing, order validation, and quote-to-order orchestration.
CPQ Engine
Rules-based configuration, pricing logic, and approval.
Experience & Personalisation
Guided selling, visual configuration (2D / 3D optional).
Integration Framework (ConnectBus)
ERP, CRM, CAD/PLM, and production system integrations.
Data & Intelligence
Quote performance, margin analysis, and deal insights.
What Makes NGI CPQ Different
Commerce-Native CPQ
Configure, price, quote, and order in one platform.
Engineering-Friendly
Supports complex rules, dependencies, and characteristics.
Visual Configuration Ready
Optional 2D, 3D, or AR experiences.
Enterprise Integration
Native ERP, CRM, and manufacturing connectivity.
Scales Across Channels
Direct sales, partners, and self-service.
Success Metrics & Operating Model
Typical Outcomes
Faster quote-to-cash cycles
Reduced operational errors
Improved deal profitability
Higher sales team productivity
Rollout Model
0-2
Weeks 0–2
Product rule modelling & pricing logic
3-6
Weeks 3–6
CPQ UI, approvals, and integrations
7-9
Weeks 7–9
Pilot sales teams and customers
10+
Week 10+
Full rollout and continuous optimisation
"A manufacturer reduced quote preparation time by 90% after launching NGI CPQ across its sales network."
Simplify Complexity. Accelerate Sales.
Complex products don’t have to slow you down.
With NGI CPQ, complexity becomes a competitive advantage.