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From Complexity to Clarity.

Selling complex products doesn’t have to be complex.

NGI enables B2B manufacturers and complex product sellers to transform configuration, pricing, and approvals into a guided, accurate, and scalable selling experience.

Benefits

Sell precision — without slowing down.

Guide buyers and sales teams through complex configurations

Apply pricing rules and approvals consistently

Reduce dependency on experts for every deal

Shorten sales cycles without sacrificing accuracy

Protect margins while increasing conversion

Business Context

Complexity is not the problem — unmanaged complexity is

Complex product sellers don’t struggle because their products are sophisticated.
They struggle because knowledge, rules, and approvals are scattered.

Common challenges include:

Manual configuration and pricing errors

Long approval cycles that delay deals

Heavy reliance on engineering and product experts

Inconsistent pricing and margin erosion

Poor integration between sales, engineering, and operations

NGI turns complexity into a controlled advantage

When product rules, pricing logic are encoded digitally, complexity becomes predictable, scalable, and fast.

How it works

How NGI enables clarity in complex B2B selling

Encode

Capture product rules, constraints, and dependencies digitally.

Guide

Lead users through configurations with logic and validation.

Price

Apply dynamic pricing and approval workflows automatically.

Connect

Synchronise with ERP, CRM, and CAD systems.

Close

Turn accurate configurations into executable orders.

The NGI way

The NGI Way

Rules-Based Configuration

Ensure only valid, buildable configurations — every time. Product rules and constraints are enforced automatically.

Dynamic Pricing & Approvals

Apply pricing logic, discounts, and approvals consistently across deals. Protect margins while accelerating velocity.

ERP / CRM / CAD Integration

Align sales configurations with engineering, manufacturing, and finance systems for seamless execution.

Visual Configurators (2D / 3D Optional)

Make complex products understandable and sellable through guided visualisation and interactive configuration.

Business Impact

What changes when selling becomes guided

Clear, executive-level outcomes that transform how you sell complex products

Sales Velocity

Shorter, more predictable sales cycles.

Accuracy

Fewer configuration and pricing errors.

Conversion

Higher close rates through guided selling.

Profitability

Better margin control at deal level.

Global KPIs

Sales cycle reduction

0 %

Configuration error rate

< 0 %

Deal conversion rate

+ 0 %

Average deal margin

+ 0 %

Connected Journeys

Strategic pathways to transform complex selling

CPQ Journey

Configure, price, and quote with confidence through rules-based automation and guided workflows.

Guided Selling Journey

Scale expertise digitally with intelligent workflows that guide any rep to configure like an expert.

ERP-Connected Commerce Journey

Execute complex orders accurately with seamless integration between sales, engineering, and manufacturing.

Turn Complexity Into a Competitive Advantage.

Empower sales teams, protect margins, and close complex deals with confidence.