Home

Every Commerce Model Is Different. Which One Is Yours?

NGI adapts to how you sell, scale, and collaborate.

Whether you are a manufacturer, retailer, distributor, franchise owner, or a B2B seller of complex 

NGI is designed to support your commerce reality, not force you into someone else’s model.

Commerce Is No Longer One-Size-Fits-All

The future of commerce is not linear.

Some companies grow by selling directly to consumers.

Others scale through dealers, distributors, or franchises.

Many operate multiple models at once — or evolve from one into another over time.

NGI is built for this reality.

Each profile represents a distinct commerce journey — with its own priorities, challenges, operating model, and success metrics.

Define who you are — and discover the commerce model designed specifically for you.

How NGI adapts to different commerce realities

Recognise

Start from your role, not from a generic platform view.

Align

Activate the capabilities that match how you sell and collaborate.

Enable

Support your go-to-market model without restructuring your business.

Scale

Evolve from one model to another without re-platforming.

Different Roles. One Goal: Sustainable Growth.

Each role below is a strategic entry point into NGI — not a cosmetic filter.
Selecting a role pre-aligns journeys, use cases, and capabilities.

Manufacturer / Brand Owner

You build the product. You should own the relationship.

You want to grow your brand, gain direct customer insight, and collaborate digitally with your dealer and distributor ecosystem.

Best-fit journeys:

D2C
B2B2C Commerce

Retailer / Multi-Brand Seller

You manage many brands — customers expect one experience.

You operate multiple brands, categories, stores, or channels. Consistency, discoverability, and operational efficiency are critical.

Best-fit journeys:

Multi-Brand Retail
Omnichannel Commerce

Distributor / Dealer

You are the bridge between brands and customers.

You manage pricing, stock, credit, and fulfilment across manufacturers and want full digital visibility across the ecosystem.

Best-fit journeys:

B2B2C
Partner Enablement

Franchise Owner / Chain Retailer

Your stores are more than locations — they are digital nodes.

You need centralised control with local execution, and seamless customer experience across physical and digital touchpoints.

Best-fit journeys:

Omnichannel
B2B Self-Service

You sell configuration, expertise, and precision — not just products. 

You manage technically complex products, pricing rules, and approvals. Speed, accuracy, and guided selling define success.

Best-fit journeys:

CPQ
Guided Selling
Not Sure? We’ll Help You Find Your Path

Talk to our commerce experts to discover the right solution for your business.

Because every role starts transformation from a different place

NGI is modular by design  “strategically”, not just technically.

Each persona:

Different entry point

Enters the platform through a different primary use case

Unique capabilities

Activates a different combination of capabilities

Custom metrics

Measures success with different KPIs

Yet all journeys converge on a shared foundation:

One platform.

Unified commerce engine powering all experiences

One data truth.

Single source of truth across all touchpoints

One consistent commerce experience.

Seamless experience for all stakeholders

No matter who you are:

You operate on the same core commerce engine

You share the same data and orchestration layer

You can evolve without rebuilding your stack

Your journey may start differently — but it never fragments the platform.

Define Your Role. Start Your Transformation.

Choosing the right starting point is the first step toward a successful commerce transformation. Let’s map your journey together.