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- Customer Experience & Engagement
Customer Experience & Engagement
CX isn’t a ‘channel project’—it’s an end-to-end experience system. This capability combines omnichannel service, journey analytics and personalisation to improve CSAT, reduce cost-to-serve, and drive revenue impact.
Omnichannel contact centre + self-service modernization
Journey/funnel analytics to reduce friction
Customer data and segmentation approach
Personalisation / recommendation / loyalty optimisation
Measurement through experiments (A/B, holdout where applicable)
Transform customer experience into measurable outcomes
End-to-end CX capabilities that improve satisfaction, reduce costs, and drive revenue growth
Higher CSAT via faster, more consistent resolution
Lower AHT and higher agent productivity
Higher deflection through self- service → reduced cost-to-serve
Lower journey friction → fewer drop-offs and complaints
Higher conversion and LTV with personalisation and loyalty
Measurable governance through KPI cadence and experimentation
What you get
Comprehensive deliverables that transform customer experience from concept to execution
Touchpoint inventory
Intent discovery
Journey and funnel
Segmentation approach
(behaviour/value)
Personalisation backlog
Knowledge/content
KPI pack
Pilot
CSI backlog
How it works
Discover
Target KPIs, channels, segments
Diagnose
Intent/journey friction + baseline
Design
Self-service, routing and personalisation plan
Pilot
Measured improvements in selected journey/channel
Scale
Expand intents, channels and personalisation use cases
Readiness assessment services
Four specialised assessments targetting critical transformation domains
SRV-024
Omnichannel Contact Centre & Self-Service Modernisation
A transformation service that consolidates call centres and digital channels (voice, chat, email, etc.) under a single omnichannel experience, improving customer experience and reducing operational burden through intelligent routing, self-service scenarios, and agent support tools.
Discovery & Current State Assessment
CX Blueprint & Target Architecture
Solution Design
Implementation & Integration
SRV-025
Customer Data, Personalisation & Journey Analytics
A data-driven customer experience optimisation service that enables end-to-end customer journey analysis through consolidation of customer data from different touchpoints, segmentation, personalised content and offer presentation.
Discovery & Data Landscape Assessment
Customer Data Blueprint
Implementation & Integration
Segmentation & Personalisation Setup
SRV-026
E-Commerce Personalisation, Recommendation & Loyalty Optimisation
Establishes allocation/ownership and a cost governance roadmap
Discovery & Data Landscape Analysis
Personalisation & Recommendation Blueprint
Integration & Data Pipelines
Recommendation Engine Implementation
Related services
Related cross-capability services
Enterprise Knowledge & Document Intelligence
Back-Office Workflow Automation
Revenue Forecasting & Dynamic Pricing Optimisation
Analytics service that combines sales, demand and price data
Trade Promotion & Channel Performance Analytics
CX journey pathways
SRV-024: Omnichannel Contact Centre & Self-Service Modernisation
SRV-017: Enterprise Knowledge & Document Intelligence
SRV-025: Customer Data, Personalisation & Journey Analytics
SRV-026: E-Commerce Personalisation, Recommendation & Loyalty Optimisation
SRV-024: Omnichannel Contact Centre & Self-Service Modernisation
SRV-016: Back-Office Workflow Automation
SRV-022: Revenue Forecasting & Dynamic Pricing Optimisation
SRV-023: Trade Promotion & Channel Performance Analytics
SRV-025: Customer Data, Personalisation & Journey Analytics
CX templates & resources
Download ready-to-use templates and frameworks to accelerate your CX transformation
Intent discovery template
Deflection KPI starter kit
Journey analytics dashboard starter
Frequently asked questions
Where should omnichannel modernization start?
Start with the highest-volume channel experiencing the most friction. For most organisations, this is the contact centre, where live agent interactions are costly and customer satisfaction is measurable. Begin by mapping current touchpoints, identifying top intents, and prioritising self-service opportunities that can deflect 30-40% of contacts. Quick wins in a single channel build momentum for broader omnichannel transformation.
How do you set deflection targets?
What if we don't have a knowledge base?
How do you measure personalisation impact?
What if A/B testing isn't possible?
Which KPIs define success?
Make CX measurable—and growth-connected
In 15 minutes, we’ll define target KPIs and the first pilot scope.
Fast pilot scope definition • Typical response: 24 hours • No long-term commitment