Home
  • IDO Hybris on AWS

IDO Hybris on AWS - Case study

IDO moves its SAP Hybris ticketing platform to AWS with Runibex

IDO (İstanbul Deniz Otobüsleri), the largest passenger and vehicle ferry operator in Turkey and the fifth largest in the world, chose the SAP Hybris e-commerce platform to update its ticket sales channels and worked with Runibex, an advanced AWS Partner Network Partner, to run it on AWS. The ticketing system scales up and down in seconds against demand that rises tenfold, and at times a hundredfold, across the holiday season. By migrating its SAP systems with Runibex, IDO saw a net sales increase of over 40 percent while also reducing overall IT costs.

Book a demo
Book a demo

At a glance

Customer
IDO (İstanbul Deniz Otobüsleri)
Industry
Passenger and vehicle ferry transport
Location
Turkey
Scale (2017)
More than 60 million people and vehicles ticketed; over 7 million registered website users
Sales channels
Website, mobile app, ticket booths and kiosks
Commerce platform
SAP Hybris, with an SAP HANA database
Cloud platform
Amazon Web Services: AWS Elastic Beanstalk; SAP HANA on AWS on SAP-certified servers
Headline outcomes
Net sales increase of over 40 percent; overall IT costs reduced; ticketing scales in seconds; 100 transactions per second in high season
Runibex role
Advanced AWS Partner Network Partner; built the ticketing system on AWS Elastic Beanstalk

About IDO (İstanbul Deniz Otobüsleri)

IDO is the largest passenger and vehicle ferry operator in Turkey and the fifth largest in the world. It sells tickets through its website, its mobile app, ticket booths and kiosks.

In 2017, IDO ticketed more than 60 million people and vehicles. Over 45% of tickets were sold through online channels, and the mobile app alone sold more than 1.2 million passenger tickets and 200,000 vehicle tickets. The website had over 7 million registered users and more than 75 million page views.

The Challenge

IDO’s passengers expect to buy a ticket whenever they want and from whichever device they use, and they want the purchase to complete quickly. For the website and the mobile app, that makes availability, transaction speed and ease of use the top requirements.

Ticketing demand rises by a factor of ten, and at times a hundred, across the summer season and on public holidays. IDO needed to hold its performance standards through those peaks without carrying unused capacity for the rest of the year. It also needed the whole environment managed as one, under a single SLA.

Why Amazon Web Services

IDO selected SAP Hybris for its ticket sales channels, which made the platform underneath it the next decision. That decision was made against four KPIs: performance, reliability, high accessibility and security.

Amazon Web Services was chosen for single point of access, agility, high availability, performance and compatibility, and for the ability to create and populate virtual environments on demand in real time.

The SAP on AWS architecture

IDO’s SAP on AWS environment has this setup:
  • Ticketing application. Runibex built the ticketing system on AWS Elastic Beanstalk, which handles capacity preparation, load balancing, scaling and application health monitoring.
  • Database. SAP HANA on AWS runs the database on SAP-certified servers for SAP Hybris.
  • Sales channels. The e-commerce platform carries every IDO sales channel: the website, the mobile app, ticket booths and kiosks.
  • Physical estate. IDO’s physical servers, including its database and application servers, were decommissioned.
IDO_Schema1
IDO_Schema2
IDO_Schema3
IDO_Schema4

The results

IDO saw these outcomes after migrating its SAP systems with Runibex:

Measure

 

 

Result

 

 

Net sales

 

 

A net sales increase of over 40 percent

 

 

IT costs

 

 

Overall IT costs reduced, with savings in support and maintenance from running the SAP environment on AWS

 

 

Scalability

 

 

The ticketing system scales up and down in seconds, against demand that rises tenfold and at times a hundredfold in the holiday season

 

 

Throughput

 

 

Around 20 transactions per second at baseline, rising to 100 transactions per second in high season, totalling up to 60 million tickets and around half a billion transactions per year

 

 

Availability and performance

 

 

Availability improved, and the performance problems that had occurred under high demand stopped

 

 

Infrastructure

 

 

IDO’s physical database and application servers were decommissioned, improving resource utilisation

 

 

FAQ

Frequently asked questions

Who did IDO work with to run SAP Hybris on AWS?

IDO worked with Runibex, an advanced AWS Partner Network Partner, to run its SAP Hybris ticketing platform on AWS. Runibex built the ticketing system on AWS Elastic Beanstalk, and SAP HANA on AWS runs the database on SAP-certified servers for SAP Hybris.

IDO’s SAP Hybris ticketing system on AWS scales up and down in seconds, against ticketing demand that rises tenfold and at times a hundredfold across the summer season and on public holidays. It runs at around 20 transactions per second at baseline and 100 transactions per second in high season.
By migrating its SAP systems with Runibex, IDO saw a net sales increase of over 40 percent while also reducing overall IT costs. Availability improved and the performance problems that had occurred under high demand stopped. IDO’s physical database and application servers were also decommissioned.
Amazon Web Services was chosen for single point of access, agility, high availability, performance and compatibility, and for the ability to create and populate virtual environments on demand in real time. The platform decision was made against four KPIs: performance, reliability, high accessibility and security.